OUR STORY
all about us behind choosing to empower
everyday beauty through clean, conscious formulas.
Elleco Beauty's Story
Elleco Beauty was founded with the vision of making beauty effortless, accessible, and inclusive. Our goal is to offer beginner-friendly, fuss-free makeup that combines affordability with high-quality formulations, all while staying true to a deeper purpose.
Love Started It All
Inspired by my daughter, lovingly nicknamed "Elle or Ella" where the brand name reflects a personal commitment to building something meaningful that she can one day be proud of.
— Elleco, short for “Ella’s Company.”
Uplifting Beyond Beauty
Elleco is rooted in giving back. Together with my partner, we’ve committed to using this brand as a platform for good. A portion of our proceeds is dedicated to supporting underprivileged children, especially those in Malaysian orphanages we actively work with. It’s our mission to extend opportunities to those who need it most, because beauty should uplift more than just appearances.